To put Jameson’s definition of postmodernism into our own terms we have decided to unpack the second half of the title, “The Culture of Late Capitalism.” To break it down even more we have defined capitalism as the promotion of products to consumers at any cost, basically shoving it down your throat and making you feel like you will die if you do not have this product. This type of thinking defines our society today; that is our cultural logic. Therefore Jameson says that postmodernism is the way we live our “meaningless consumer driven lives” (to take a quote from 10 Things I Hate About You). It is a complete saturation of images, advertisements, and products to everyone at all times. This is why Jameson believes that the key to postmodernism is the “cultural dominant”—the complete involvement of all society in the movement regardless of their knowledge.
Jameson argues that postmodernism is a specific point in time, which he calls Late Capitalism. He believes it is global, not just an American phenomenon, and this is the third phase of capitalism which is in its purest form. Originally capitalism was centered on factories and people having jobs and earning money just to live, and now it is focused on McDonalds and that extra layer of special sauce that we do not need. It is the purest form because we are not just exploiting our own countries resource and underclass, but we are acting as a country as the “elite” exploiting the other countries resources and people. It doesn’t get any more capitalist than that.
Fight Club agrees with Jameson in saying that capitalism is bad. Tyler says that “You are not your problems, you are not your name,” you are not the things in your life. This is directly related to capitalism. These companies are trying to push their products down your throat and Tyler is saying, wait a minute, hold up, I am not my condo, I am not my job. He tries to make the narrator see this by destroying these things. Through destruction comes rebirth. Jameson said that at one point in history we were at this point of enlightenment, of being able to attain truth. He thought the modernist movement was the key to the “little people” rising up and distributing the wealth– and instead we just took a nosedive into consumerism, and in turn forgo all hope of attaining “the truth”.
On the other side of the coin we have Lyotard who says that postmodernism cannot be pinpointed into a specific time in history but rather it is a style and it surpasses space and time. What this means is that this “post-modern” condition we are now it could have occurred at any point in time- and has. It is just a cycle of realism-modernism-and post modernism. Jameson is a dead-set on Postmodernism because specific to here and now! Jameson’s idea of history is that its no longer tangible to us, we see it through a “Titanic-esque lens.” (the proper clothes, the different classes with the happy 3rd class dancing below deck, etc). This idea also connects to the waning affect he mentions on page 11. Jameson says that everything is a copy of a copy and we are getting further away from what actually happened (“true history”) and this is making us numb with icons, “leave it to beaver”, “Pleasantville” “That 70’s show”, etc.
Hannah’s thoughts: Postmodernism is a good way to question things but is not the best way to define them. Jameson was unhappy because the rules and codes of reading art and literature had gone out the window. I would have to agree to a point. How can we ever build on ideas if we never have any established ones? The only way we could is building horizontally, with no depth increasing. Jameson says pretty much the same thing on page 12—his idea of depth replaced by surfaces or multiple surfaces pretty much sums up my thinking—with much better vocabulary. Aprille’s thoughts: From reading Lyotard and Jameson and the other texts we’ve covered in class so far, my concept of postmodernism is that it is very contradictory and chaotic. I still feel like it cannot be pinpointed into one specific definition or belief. I agree with Lyotard in his thoughts on meta-narratives, and I agree with Jameson in his belief about our culture being consumed and driven by capitalism. I don’t think I’ll ever have one concrete belief about postmodernism because I can relate to many different ideas about it.
Outside sources:
we just thought this was funny
http://www.cla.purdue.edu/english/theory/postmodernism/modules/jamesonpostmodernity.html
That’s a website about Jameson’s theories, it basically unpacks his ideas for you.

the man himself
http://www.mun.ca/phil/codgito/vol4/v4doc2.html
more unpacking of Jameson